How to Deal with High Oil Prices Essay

To reduce the petroleum price not only government but people also must work hard about this problem. Steps must be taken by the government are:. 1. Government must work hard to depend on other sources like solar-energy, water (which are renewable sources). 2. Recently a Pakistani engineer Waqar Ahmad developed a vehicle that uses water as fuel. He claimed that on one litre of water a 1000 CC car can cover a distance of 40 km and a motorbike can run up to 150 km using this technology. Government must come forward to use up this technology in India. 3. Bangalore engineers has developed a car which gives 240kmpl and the government must focus on that cars and make those cars available in market at low cost. 4. Government must develop public transport system. 5. Traffic police must also work hard to clear traffic jam on roads because most of the fuel will be utilized by the vehicles in the traffic. 6. In the international market petroleum trading was done in dollars. As the Indian rupee value was decreasing we are investing more amount on that so government must focus on that. Steps must be taken by the people:. 1. For shorter distance we must go by walk or by bicycle. 2. We must off our vehicles during red signal. 3. People of same destination and same work must encourage carpooling. Finally government and people must work hard to create awareness in people who live in villages for the correct utilization of petroleum.

The Unusual Experience

The Unusual Experience It was the same bus I got onto every morning, but today, I fell asleep in the bus. When I woke up, I sensed something was unusual. The bus took me to a strange place that I had not seen before. Before I managed to ask the bus driver, it vanished. Wandering around aimlessly looking for anybody, the place seemed weird. Some crows were flying above me. There was an old building on the waste land. When I reached the building, a girl tapped me from behind. Liz was wearing a school uniform.She looked very beautiful as she gestured me towards the building. When I got into the building, there were many people. They were wearing the same uniform as Liz. I realised that it was a school. The students were going to their classes. Being a new student, Liz brought me to see the principal. I followed her without saying any word. In the spacious principal’s office, I was welcomed by En. Juhair. He told Liz to bring me to Class A. It was overcrowded. We took our seats at the back row. Everybody stood up and said â€Å"Sam!Welcome to Monster School! † I was so shocked to hear that. I could hardly believe my ears and eyes. All of a sudden, the students and teachers looked like monsters. Looking closer at Ms. Munirah, I noticed she wore a tail. I had an unpleasant feeling in my stomach. I turned to face pretty Liz and felt relieved that she was still the same, she was just smiling. The very thought of this bizzare place made me feel like running away. Nevertheless, I kept the thought to myself. When the school bell rang, I planned my escape route.I couldn’t leave LIz behind and decided to invite her along. She happily agreed to my infamous plan because she knew that the monsters would kill me for being a human. We rushed out of school quickly. I showed her the bus station where I got down in this morning. Apparently we had been spotted by the monsters. They were trying to catch us. As we were beginning to feel helpless, fortunately the b us came into the station. Both Liz and I boarded the bus. It was going at a maddening speed. Feeling exhausted, I dozed to sleep .When I got up, I was surprised to see a vacant seat next to me. â€Å"Did you see the girl next to me? † â€Å"Which girl? You were alone. † The bus driver looked at me with cynical eyes and shook his head unbelievingly. It was 2. 30 pm when the bus stopped in front of my house. I still could not understand what had happened to me until now. Maybe to some people this seems like a joke; to others, it is just a fantasy. However, to me, this has been a very shockingly unexplainable experience in my life.

We should fund college education for all Americans because knowledge Essay

We should fund college education for all Americans because knowledge is the basis of success - Essay Example Knowledge makes a person perfect. Some people believe that the need of education is only to grab a job. The above perception is a wrong one. Education helps a person immensely in leading a successful life in many ways. Huge expenses of college education are the major reason for the drop outs of students from American colleges. Because of the dipping of American economy, financial problems are evident in most of the families. Americans usually spend more than what they earn and they do not have the habit of saving much for the future. Whenever they are in need of money, they approached the financial institutions in America for loans and before the recession problems; they found no hurdle in getting the loans sanctioned from the banks. For meeting the expenses of college education, many of the American students used the aid from financial institutions. However, because of recession, American financial institutions now tightened the norms and hence the college students are not getting e nough financial aids from these institutions. Considering the importance of college education, American government should give enough funds to all who admitted in the colleges In family or society, only the educated people are well respected. The society will hear and respect the words of the educated people better than that of other’s. Only the educated person will be capable of meeting and solving the life challenges more effectively. College education will provide an opportunity to get good jobs which is necessary for securing the future life. Though the aim of college education is not limited to getting good jobs alone, it can certainly help people lead a life as a good citizen of the country. Completion of Pre secondary education was considered as a decent educational level around 50 or 75 years ago because of the limited knowledge base. But the advancements in every field of life especially in science and technology have made it almost impossible to survive without coll ege education. Entry into a good professional organization is not an easy task in the present century. In order to prepare a person for an entry level in an organization, the minimum qualification required is graduation. The organizations may give the person formal training in the required areas to develop skills, once he is appointed. But just to apply for a post in a reputed organization the person must have a graduation. â€Å"In recent years, researchers in Africa, Asia and elsewhere have found that people in non-Western cultures often have ideas about intelligence that differ fundamentally from those that have shaped Western intelligence tests†(Benson). Intelligence is believed to be a culture dependent entity. In other words, the nature of intelligence in American culture and Asian culture are entirely different. Because of this difference in nature of intelligence, it is difficult to assess the intelligence of a culturally diverse community with the help of a standardi zed test. Americans had an illusion earlier that the nature of their intelligence is far more superior to that of others. However, Americans now realized that their assumptions were only illusions and there are many cases in which people from other cultures dominate over the Americans. For example, the recent recession has caused major problems to American economy whereas Asian countries like India, china etc escaped from recession without much problems. Many of the CEOs of American companies are of foreign origin now. Indra Nui, the CEO of PepsiCo is one best example. The current American president is from a black origin and the current Governor of Louisiana, Bobby Jindal is a person of Indian origin. Moreover, in many of the reputed science and research agencies like NASA, people of foreign

Web accessibility and the Internet - Cultural Issues Essay - 1

Web accessibility and the Internet - Cultural Issues - Essay Example The general perception of the internet based information dissemination is often mixed. Some of them are of the view that these initiatives could bring significant benefits to the viewers while the other group are of the opinion that the internet medium could be very "annoying or intrusive" (Pacheco, 2008). Most of the commercial operators opinion that t he internet based operations would be the future gold mine. Also, the viewers feel that the medium of the internet gives them an unique opportunity to get any information in the most quicker and cost effective manner. The studies that explores the importance of views and reactions on the acceptability of internet and web content would certainly help to initiate steps to enhance the teachability of wen content. This exercise is inevitable considering the potential applications the internet have in all the vital domains of human interaction. The studies have been undertaken extensively to assess the qualitative features of the web content that primarily results in their acceptability. On the research undertaken to analyze the aforementioned factors considering the web advertisement as the core aspect have given significant information. The factors like the volume of the content, the type of graphical illustration, the gender and age of viewers, colour and type of fond and artwork are considered in the investigation. The opinion from one such researcher was on the impact that the animation pictures have on the viewers (Zhang, 2006). The researcher was of the opinion that the animation always created displeasure among the viewers as even if the viewer is not inclined to see them they were forced to observe the content. But on the aminated banners positioned on the internet sites it was observed that these had resulted in the quicker reaction times and faster recall than the

Block sox scandal Essay Example | Topics and Well Written Essays - 750 words

Block sox scandal - Essay Example Consequently, the eight players were banned from professional baseball (Maas). The events that led to the conspiracy have traces that lead to the club house. The proprietor of the Chicago white sox baseball club, Charles Comiskey, is depicted as a person who had issues in the financial dealings with the players thus more dislikes from all stakeholders in the club. The owner took advantage of the MLB clause of reserve that made it clear for every player to accept any remuneration that is given any player otherwise could not play for any other major team unless the contract ends and subsequent transfer results. The owner also made a fortune since the club was one of the major clubs then and on top of the series (Peter). In addition to the underpayments made to the players, the team had two divisions that were not legal in the genuine structure of the team. One of the side later on known as the Clean Sox went to the extent that mere communication with the other partition of the team was not possible. The conspiracys exposure was by the third baseman known as George Weaver commonly known as Buck. The baseman did not comply with the plan and later on went against the persons taking part and went on to play for the team. The player also experienced punishment under the fact that he never spoke about the conspiracy. Rumors of leaking in the series were already spreading prior to the particular season. However, the propaganda was popular especially among the gamblers. After some time, the rumors spread to the press courtesy of some communicators. On the contrary, the gamblers continued to place their bets on the ongoing games regardless of the rampant anecdotes. Most importantly, most of the fans took the results that each game gave as legit and thus the rumors to them were just false propaganda. Thus, even after the game between Chicago White Sox and Cincinnati Reds, no claims had been put forward that the game was a conspiracy. In other words,

Compare and contrast the advantages and disadvantages of joining a Assignment

Compare and contrast the advantages and disadvantages of joining a professional association - Assignment Example rm, to voice and commiserate, and to provide affiliates a feeling that they are never alone in the hurdles opened by their profession in general (Kjellberg, 2013). Opportunities to discover new techniques, job options, among others, are priceless advantages to group members (Kjellberg, 2013). The disadvantages, on the other hand, of joining these organizations are needless fees, consumes a lot of time, needless expenses, socializing takes the attention away from career development and also they create a lot of pressure to achieve highly among its members (Harvey et al., 2003). Most professional organizations need the reimbursement of yearly fees. There might also be the first application fee (Kjellberg, 2013). Whereas $100 does not appear to be much, it accumulates when the individuals joins the national and state associations of numerous professional organizations (Harvey, 2004). Apart from the membership fees and applications, people also spend money on association lunches, breakfasts and dinners and gas expenses or transportation costs (Harvey, 2004). According to these advantages and disadvantages of belonging to a professional organization, I would opt to join a professional organization because I need access to the information, which will influence my practice. I also need people who will advocate for me in front of others and people who will develop me professionally, thus my decision to join a professional

Assignment Example | Topics and Well Written Essays - 750 words - 79

Assignment Example Poor economic reforms, technological drawbacks, and widespread corruption destabilized the regime and deteriorated the living standards of most of the populace (Alie and Gizewski 6). In essence, as predicted by Reagan, the collapse of the Soviet Union did not necessarily need an external enemy owing to its own misgivings. The revolutions experienced in 1985-1989 dealt an irreparable final blow to the Soviet system. The revolutions, which began in Poland, spread throughout most of Europe in countries such as Bulgaria, Czechoslovakia, East Germany, Hungary, and Romania. The revolutions, through civil resistance, harried the need for change and abolishment of the one-party rule. The eruption of civil resistance presented a channel to demand for freedom (Borjas and Doran 1146), and the eventual abolishment of communist control Poland and Hungary had peaceful revolutions, but most of the other East Germany regions expressed their opinions through violent revolutions. The fall of the Berlin Wall was a revolutionary process that fueled the anticommunist drive to liberalization. The collapse of the Berlin Wall symbolized the collapse of an impracticable system, economic deterioration, dictatorship, and subjugation. It was a significant chapter in the collapse of soviet communism. Owing to the central location of Berlin, it represented the ongoing antagonism between Soviet Union and the West. The collapse of the Soviet Union was so shocking to the West. because Neither the USSR nor the West expected the fall of communism or the disintegration of the highly centralized union. Beforehand, the Soviet Union was not open to international factors and outside forces. The impact of the West on communism was restricted to the extent that it came as a shocker to the West when the grip finally crumbled. The Cold War was a long period that characterized lack of

Funding body Essay Example | Topics and Well Written Essays - 2000 words

Funding body - Essay Example There are other fitness centers like Manchester Aquatics center, Trinity Sports center, Manchester Central Personal Training, Jodie O’Neil fitness Coaching, Ardwick Sports Hall, Momentum Leisure Club. But the fitness center will possess some unique features which will distinguish itself from its competitors. The fitness center is totally focusing on the customer needs and demands. The fitness center is mainly featuring four activities like spinning class, Boxing, Climbing, Dancing class. These four activities were chosen based on the market research done among the students. From the above table it can be seen that nearly 160 of the total respondents like climbing wall as this activity will bring a sense of achievement among them. 140 of the total respondents like dancing class. Climbing wall and dancing class are the two highest voted activities that this fitness center is providing. In case of dancing class, based on the research it is providing yoga, Pilates, belly dance and aerobics and some modern dance like Jazz. Yoga is the most popular dance among those. More than 130 students like spinning class. 15 bicycles will be there in spinning class and the fitness center is suggesting the members to make advance reservation. The atmosphere will be as night club which will boost the energy of students. Apart from these full size rings for boxing and large screen will be provided which will help the young people to release stress. Available Institutions to Fund a Small Start-up Company When a company is yet to be formed, it tries to raise long term finance from different sources. There are mainly three types of sources from where a company can get it startup capital for long term during its inception period. Some of the funding bodies which may finance our venture are as follow:- Venture capital A young private company that is yet to start and not yet ready to go for public offerings may seek for a venture capital financing. Here comes the venture capitalis t that is prepared to finance an untried concept that appears to have promising prospects. Venture capital funds support growing firms during their inception stages and before they are going for initial public offerings of shares. Firm will get venture capital as a form of equity capital. It represents a highly risky investment in the hope of earning higher return in future. It is expected that this concept will have a greater significance in the years to come. It typically invests into equity or quasi equity instruments in financial market which will be able to share the risk and profit of the investee firm. Venture capitalist not only invests in the new company but also guides the firm actively in taking major decisions. Financial burden of the assisted firm tends to be low. Venture capitalist normally close it position by liquidating the investment from the assisted firm after 7 years. (Chandra, 2011, p.436). Thus it can be said that it may help our fitness center funding. Pros a nd Cons of Venture Capital Financing The main important advantage of venture capital financing is the venture capitalists gamble on the new company. If the new succeeds they earn high rate of return but if the new idea fails then they absorb their losses. In case of bank loan the new firm would have to repay but here no obligations. If the business fails the new firm won’t have any burden on them. Beside this venture capital also help to grow business quickly. Without a

Research where are the IFRS are significantly different from current Paper

Where are the IFRS are significantly different from current Canadian GAAP - Research Paper Example This demanded a certain degree of similarity in the accounting standers and many international accounting bodies come up which assisted development of Generally Accepted Accounting Principles (GAAP). The aim of GAAP is provide rules related to preparation, presentation and reporting of financial statements. GAAP is combination of all the Accounting Frame works, Accounting Laws, Accounting Rules and Accounting frame works. At present Financial Accounting Standards Board (FASB) has the highest authority to establish GAAP which has to be followed by public and private organization. In US, the financial reporting is controlled by Financial Accounting Standards Advisory Board (FASAB). These GAAP brings standards which help Stakeholders to understand present condition of the company, and on the basis of their analysis they make decisions related to credit, investment and other vital financial decisions. But it has been found that the GAAP suffers with certain limitations, like inter indust rial comparison is not possible if GAAP is taken into consideration for financial statement reporting, also certain vital information related to the companys performance are not presented on the financial statement sheet while following GAAP, which are necessary for the merger and acquisition process. So to overcome these hindrances, concept of International Financial Reporting Standers (IFRS) came into existence. IFRS consist of standards, interpretations, and frame works which are to be taken into consideration while preparing and presenting financial statement of a company as adopted by International Accounting Standards Board (IASB). Actually, IFRS is the rename of International Accounting Standers (IAS) which was proposed from 1973 to 2001 by Board of International Accounting Standards Committee (IASC). In the historical event of April 1,

Personal Statement Example | Topics and Well Written Essays - 750 words - 24

Personal Statement Example This is what I am interested in and this is what I would like to pursue my studying with. I find business administration important as it helps to manages business operations, make right decisions for the effectiveness of the certain organization or firm. It also refers to such management functions as finance and personnel, which I find extremely important for the development of any business. Since business management is a field I am greatly interested in, I would like to learn more about it. Despite the fact that I have a broad range of interests, I have always been attracted by business management as I open many exciting opportunities of the business environment with its demands and challenges. In addition, the thing that excites me the most about business administration is that it can directly and indirectly influence people’s lives. I am ambitious person with the ability to set traits for the effective business management. I am capable to work collaboratively because I have strong team-working skills. However, I also succeed in achieving great results while working individually. My organisational skills helped me to achieve more through my academic work and personal experience. I find my key strengths are the ability to make analytical judgements and make decisions after assessing different business situations. I also am able to identify important points in order to target the key audience. I am capable to attract and retain people by preparing well thought out and informative presentations as for individuals as for groups. Currently I am studying in the Into City University Foundation, located in London, UK with the main subject in International Foundation in Business and Economics with Accounting. I should mention that the more I study this subject, the more my interest grows with it and I have also opened to myself that it is more than management, the main idea that customers attitude, whether it is god or bad, is the exceptional. Serving people

The Pangaea Theory Essay Example for Free

The Pangaea Theory Essay The Pangea theory describes that all continents were joined together in one enormous land mass millions of years ago. Later on the continents broke apart and start drifting in opposite directions and still continued to make another arrangement. In 1912, Alfred Wegner, a German meteorologist and geologist gave the hypothesis the all the continents were joined together in a single continental land mass surrounded by a single ocean (Panthalassa) Late Paleozoic times. The Wegner used the term Kontinentalverschiebung for the breakup and displacement of crustal blocks. Pangea situated around where Antarctica is now presently. During Jurassic Period the Pangaea started to break up into smaller units called Laurasia and Gondwanaland. In late Cretaceous period, the continents were further separated and transformed as present day continents (William Lowrie, 2007). Figure-1 shows the reconstruction of Wegener’s continental mass using paleo-climatic data from Carboniferous, Permian, Eocene and to Quarternary. Figure-1 (a) Pangaea reconstruction by Wegener in Late Carboniferous time (b) continents in Eocene times (c) continents in Early Quaternary, where K, S, W, E refers coal, salt, desert areas, ice sheets respectively (after William Lowrie, 2007). Evolution of Himalayas The Himalaya holds very important geological and tectonic history. The arc of Himalayan belt is about 2500 km from northwest to southeast. It comprises of well-known famous peaks like Nanga Parbat, Evereast and Namche Barwa etc. The Himalayan ranges hold a huge concentration of lithospheric mass comprising Precambrian to Recent sediments. The contnent to continent collision of Indian and Asian plates is considered as the grave reason for the origion and development of Himalaya. This collision occurred in last 100 Ma yielding the uplifting of Himalayan chain of mountains. This lead the closing of Tethyian sea during 60-50 Ma. The over trust sheets and formation of nappe and klipps was generated as a result of crustal shortening. The uplift resulted huge erosion and deposition phases in the Arabian sea and Bay of Bengal. The subduction process is still under continuation causing earthquakes and tsunamis in the entire region (Anshu Kumar Sinha, August 2008),(An Yin et. al, May 2000) During cretaceous age the indian plate started it journey of collision with Eurasian plate. The subduction of the Indian plate occurred under Eurasia making Tibetan crust with huge thickness (Figure-2). The Tsangpo Indus suture zone was formed in western while MKT/ MMT zones were created. Several regional faults like main continental and boundary thrusts as well as salt range thrusts were generated (Klootwijk et al., 1992). Figure-3 show the distribution of major thrust faults associated with the indianeurasian plate collision Hamalyian orogeny. Figure-2, The subduction of Indian plate under Eurasian plate (after Klootwijk et al., 1992). Figure-3, Regional thrust faults distribution due to the collision of Indian plate (after Harald Drewes, 1995) Tectonics of Sulaiman Kirthar Range Sulaiman Range The Sulaiman Kirthar ranges comprises of about 1250 km long and 75 to 180 km wide zone. The zone is highly complex structurally (Figure-4). There are regional thrust belts in northern and southern side of these ranges. On the eastern and southern side of these belts the successions are highly folded. The intensity of folding diminishes as we move more eastward and southward. A huge foredeep zone containing 10 km thick Jurassic to Recent sediment is present in front of these ranges in the eastern and southern direction (A. H. Kazmi et al., 1997). Sulaiman Kirthar ranges comprises of various tectonos tratigraphic zones. The fold belt contains arc shaped zone is east-west direction. There is exposure of Jurassic to recent strata having a regional unconformity at the base of Dungan Limestone of Palaeocene age having Biabi volcanics a protolith. The folding style in Sulaiman fold belt area are enechelon, parallel/ sub parallel or open which becomes tighter as we move northward. The northern and central part of this belt holds the steep and huge thrust faulting effects including NW and NNW trending strike slip faults originating syntaxis. The lobe shape of Sulaiman fold is believed to be the result of presence of weak basal decollement composed of pilitic rocks or fine carbonates at 14 km deep above the crystalline basement which is supported by tear faults. The northward zone also comprises tight detachment folds as well as forward propagating anticlines with duplex geometry in piggy-back style while in south eastern side broad and dome shaped wider anticlines are present. The Sibi trough exist between Sulaiman and Kirthar fold belts. The trough contains 15 km thick sequences of Triassic to Recent sedimentary rocks above the basement. The thickness of Siwalik molasses in Sibi trough is 7000 meters (A. H. Kazmi et al., 1997). Kirthar Range The Kirthar Fold Belt is 330 km long and 50 to 70 km wide. The belt runs between Quetta and Karachi from north-south. In north and western side Bela-Zhobophiolite are present while on eastern side the Sibi trough, Kirthar foredeep and Indus platform are present (Figure-4). Jurassic to Recent sedimentary rocks are present in the Kirthar Fold Belt. Smaller structural units appear in the belt by differences in tectonic style and variations in stratigraphic successions (A. H. Kazmi et al., 1997). Kalat anticlinorium It lies in northern-most part of this belt contains massive Jurassic carbonates and comprises parallel or en echelon folds. Tallest peaks of more than 3000 meters are present in the area. The doubly plunging broad anticlines with steep limbs and flatter crests are common which are cut by normal and reverse faults. Wider synclinal valleys covered with Cretaceous and Paleogene shales and limestones are present. Kalat Plateau: The plateau is situated in the south of Kalat anticlinorium. This plateau is a depression or downthrown block that is containing Kirthar Limestone of Eocene age. This plateau is a gently undulating synclinorium and holds small and gentle folds having tear and reverse faults. Khuzdar knot: This area is having irregular geometry of structural feature. The zone has gone through intense deformation that lessens in southward. The massive Jurassic limestone here is forming tightly folded anticlines that are separated by tight valleys of irregular geometry. The trend of anticlinal axes is dancing in almost every direction. The folds in eastern side are larger broader. Khude Range Fold Belt The range consists of Paleogene sediments comprising thrust faults that are dipping away from the range. Narrow elongated and en echelon anticlines are present with Jurassic-Cretaceous exposed in the core. Nagau-KirtharFold Belt This belt comprises tight, en echelon, subparallel and doubly plunging folds characterized by reverse and tear faults. On the eastern side of the belt a lot of small popup structures are present due to presence of Kirthar Limestones. The passive roof duplex models are observed in this area. Karachi Embayment Zone This zone is characterized as a synclinorium and contains Miocene to Recent sediments forming SSW trending anticlines. Sanbakh-Lakhrauplift zone The zone lies in the east of Karachi embayment. Paleogene and Neogene sedimentary rocks have filled this area. The zone holds a lot of unconformities and comprises of broad doubly plunging, gentle northsouth trending folds that are cut through by numerous reverse and normal faults. The unconformities depicts that this zone was a structural hight in the paleotimes. KakarKhorasanBasin Kakar Khorasan is referred as Flysch basin. This basin is present in the north of Zhob ophiolite and thrust belt. The basin is comprised of flysch sediments. The deltaic and molasse sediments are also present in the basin. It is assumed that the oceanic crust related to Indian plate has subducted beneath Afghan block, this analysis is based on the gravity surveys which depicts that the oceanic crust beneath the Afgnan block is getting thinner causing Afghan block about 57 km thick. Nisai Limestone of Eocene age as well as Khojak Flysch sediments of Oligocene to Miocene age are exposed in the basin which are underlain by Pliocene sediments or younger molasse. Broad to tight anticlines and synclines associated with the reverse faults are present in this area (A. H. Kazmi et al., 1997). Figure-4, Geological map of a part of Sulaiman-Kirthar Fold Belts (after A. H. Kazmi et al., 1997). Geology Stratigraphy of Salt Range Salt range is composed of very interesting geology and tectonics. Tectonically the salt range is the result of Himalayan orogeny. The salt range thrust is the key tectonic feature that controls the whole configuration of these ranges. Various syntaxes were created due to the movements along vertical axes. Hazarasyntaxis (Jehlum fault) and Indus River syntazxis (Kalabagh fault) are characterized by lateral movements are present in East and west of the salt range respectively (Figure-5) which are the result of adjustment of major thrust plate around the subducting one. The area mainly comprises of thrusted salt cored anticlines and popups where salt is acting as decollement surface (A. H. Kazmi et al., 1997). Figure-5, Tectonic map for salt range (after Harald Drewes, 1995) The salt range comprises of Infra-Cambrian evaporates deposits which are under the coverage of EoCambrian package. The absence of Middle Cambrian to Early Permian rocks depicts regional unconformity in salt range. In Nammal, Chichli Nilawahan gorges of western salt range the younger while in western side at Choa Sayden Shah the older strata is exposed. The salt range area contains molasse deposits of Miocene to Pliocene age which are the result of Himayalian erosion. These recent sediments cover the thick EoCambrian package that overlies evaporite deposits (A. H. Kazmi et al., 1997). Mesozoic and earlier rock rocks exposures are exposed also in Surghar and Khisor ranges. The dolomites, shales and sandstones of Jehlum Group are unconformably overlain by a thick succession of carbonates and clastics of Nilawahan and Zaluch groups. Talchir boulder beds are the indications of a regional angular unconformity at the base of Permian. The exposed Eo-Cambrian formations are about 550m thick in Eastern salt range while the Permian sequence is about 700m thick in western Salt range. Figure-6 is a schematic cross section of Salt, Surghar and Khisor range showing the stratigraphic distribution of formations. The area is devoid of Ordovician to Carboniferous strata depicting a regional unconformity. In western salt range Permian to recent sediments are present uncomfortably over the Cambrian succession. On the contrary in the eastern salt range the Cambrian package is quite preserved and also do not contain Ordovician to Carboniferous successions. There is an abrupt change of stratigraphic successions that just above the Cambrian the Oligocene to recent sediments. An average thickness of continental molasses sediments is about 8000 meters overlying the Eo-Cambrian packages. The Nilawahan group of Lower Permian age acts as a regional unconformity in the entire area (A. H. Kazmi et al., 1997). Figure-6, Stratigraphic distribution of various successions in Khisor, Surghar and Salt range (after A. H. Kazmi et al., 1997). Tobra formation’s Talchir Boulder bed is a result of a global glacial event; the Bain Boulder bed of Marwat formation of Pliestocene age in Bhittani and Shinghar ranges is result of a single catastrophic flood event comprising volcanic debris flow. The salt range area contains highly fossiliferous stratigraphic sequences. Permian sequences contains wide range of fossils, the lower part contains cold while its upper part has water fauna and flora. Lower Eocene’s Kuldana Formation contains vertebrate fauna of whales. The successions in Cretaceous age contain vertebrates like rodents, artiodactyls, bounodonts, anthracobunid and proboscideans. The Siwaliks on the other hand contains mammalian fossils (A. H. Kazmi et al., 1997).

Alumni Essay Example for Free

Alumni Essay GENERAL BACKGROUND Information system (IS) is the study of complementary networks of hardware and software that people and organizations use to collect, filters, and process, create, and distribute data. The study bridges business and computer science using the theoretical foundations of information and computation to study various business models and related algorithmic processes within a computer science discipline. Computer information system (CIS) is a field studying computers and algorithmic processes, including their principles, their software and hardware designs, their applications, and their impact on society while IS emphasizes functionality over design. Any specific information system aims to support operations, management and decision making. In a broad sense, the term is used to refer not only to the information and communication technology (ICT) that an organization uses, but also to the way in which people interact with this technology in support of business processes. Some authors make a clear distinction between information systems, computer systems, and business processes. Information systems typically include an ICT component but are not purely concerned with ICT, focusing instead on the end use of information technology. Information systems are also different from business processes. Information systems help to control the performance of business processes. Alter argues for advantages of viewing an information system as a special type of work system. A work system is a system in which humans and/or machines perform work (processes and activities) using resources to produce specific products and/or services for customers. An information system is a work system whose activities are devoted to processing (capturing, transmitting, storing, retrieving, manipulating and displaying) information. As such, information systems inter-relate with data systems on the one hand and activity systems on the other. An information system is a form of communication system in which data represent and are processed as a form of social memory. An information system can also be considered a semi-formal language which supports human decision making and action. NEED OFINFORMATION SYSTEM Information systems help provide structure and access to information. Since libraries build, manage, and maintain information systems, librarians and LIS students are often propelled onto the front lines of interactions between library users and technology. But what do librarians need to know to best meet their patrons needs? Information expert Ratzan uses plain language, humor, and everyday examples like baseball and arithmetic to make sense of information systems . He also explores their characteristics, uses, abuses, advantages, and shortcomings for your library. Fun exercises and appendices are provided to illustrate key points in the book and measure understanding. You can be a technophobe and still learn about systems and subsystems to represent, organize, retrieve, network, secure, conceal, measure, and manage information. This expert sourcebook addresses both theoretical and practical issues, and is complete with exercises, examples, terms, and charts that help clarify concepts to make your information system a success. ADVANTAGES OF INFORMATION SYSTEM Information systems have significantly transformed the way business is conducted. In todays society it would be pretty difficult to find an organization that does not use some form of technology, automation or information system to help run its operational and daily transactional processes. Computer technology has become so highly integrated in the business environment it is often hard to remember a time when organizations operated without it. The benefits technology offers are very valuable and this is the primary reason why many businesses opt to invest in information systems. Increased Productivity When automation takes over some of the burden of the more mundane and routine tasks, the rapid speed increases productivity. In addition employees are free to work on other important tasks that require human thinking. The time computer information systems frees up also gives both management and their staffs the ability to have time to brainstorm and come up with new and innovative ideas since the burden of some of the everyday tasks are lifted. Less Redundancy and Better Data Integrity Computer information systems can be programmed to have amazing ability to eliminate duplicates, point out inconsistencies and merge data together to make it more manageable. This heightens the ability for higher degrees of accuracy and efficiency. Data integrity means the data is more reliable due to the capabilities of automation. Inputting data into information systems where it can be sorted, filed and processed is highly efficient. Long gone are the days of filing cabinets, missing papers, misfiled documents and other important details. If information is needed, all it takes is a few clicks of the mouse or a few works typed in and all the information immediately pops right up. Instead of having separated computer systems for different parts of a business, modern information systems allow systems to be streamlined. No longer do different staff members have to input and file the same information for their own purposes and needs. Instead data goes into one central place and IT personnel set up user privileges which are typically on a need to know basis and employees can access which areas of the information system they need to perform their jobs. Initially investing in computer information systems is a large investment, but when strategically planned through proper system analysis, the investment in information systems can pay off handsomely over the long term. The key is to think of the organizations mission, objectives and overall business plan and ensure the implemented information system meets these goals. With proper planning a company can simultaneously maximize profit while decreasing overhead costs. The possibilities of using information systems in business are endless. While  there are some challenges to overcome when making the transition to new kinds of automation, with strategic thinking, good technical planning and an overall willingness to embrace change through technology, there are many terrific advantages of integrating information systems in any organization. ALUMNI INFORMATION SYSTEM Alumni information system is an example of web application which is under the information systems. It helps an academic institution in tracking its alumni. Also, it helps the alumni to communicate with the institution through the use of the internet. It also helps the alumni to get updated with the latest news and upcoming events of the institution. This application can easily be accessed through the use of the internet which will be very useful to the alumni because they can keep in touch with the institution even if they do not visit the school. This application can be very useful especially to those alumni who are now living abroad because they can still get connected with their fellowmen and the institution. Nowadays, computer has infiltrated all the aspects of our society. The computer is most likely one of the great technological mechanism for future change. It can now simply make our works easier and lighter. With this great thing it won’t be more useful without the computer’s software. Software is a generic term for organized collections of computer data and instructions, often broken into two major categories: system software that provides the basic non-task-specific functions of the computer, and application software which is used by users to accomplish specific tasks. SCOPE OF THE PROJECT WORK A website requires attractive design and proper arrangement of links and images, which enables a browser to easily interpret and access the properties of the site. Hence it provides the browser with adequate information and functionality about the organization, community, network etc. This sites use to view information of alumni, job vacancy details. The current happening information showing in the page. The alumni are old students are registering their information in the  department. Here the department organizing the any activities is inserting in the site. This web site is totally full of information and details of person joined with that institute. This project is to modify, add store data of each and every individual. ABOUT THE ORGANIZATION Introduction A to Z Computech is one of the foremost technical and well experienced Computer Institute. It offers Diploma Courses, Higher Diploma Courses, Post Graduate Diploma Courses, Certified Courses, Individual Courses, Project Works, Implant Training, Soft Skill Training, Web Designing, and Software Development in various streams and Aims to provide Quality Computer Education. The Institute was established in June 1996 in Chennimalai, headed by J. Senthil Kumar, The Managing Director, and a visionary with 18 years of experience in the Field of IT. The Institute was certified by International Standard Organization (ISO 9001:2008). A to Z Computech aim to provide superior Computer Education in convivial and artistic environment with disciplined, Dedicated and Corporate regulations. Vision Vision is to bring up the computer skills, Innovative ideas and talents of each and every individual student from rural area and make them to participate in team for the Development of our nation. By providing Quality, time bound and cost-efficient Computer Education. Mission [The ultimate goal of A to Z Computech is to have its own identity in the Computer Training industry as a most trusted trainer in all aspects and a one stop solution for high quality, time bound and cost effective Institute. A to Z Computech is committed to maintain 100% student’s satisfaction by certain values Deep Integrity Ensuring Code of Conduct. Precious Timekeeping Highest level of Training Potential Leadership with an Energetic Team Sufficient Infrastructure for anytime Expansion Continuous Growth 100% Success Leadership and Team A to Z Computech are an Institute with diverse talents skills. Our Institute offers a Job Oriented Courses, College Project Works (All UG PG Courses), In Plant Training in which talented, creative motivated students can be employed by us. A to Z Computech dont just acknowledge hard work achievements; A to Z Computech reward it groom it. A to Z Computech have an experienced team of ambitious, vibrant, young professionals having ability to update with latest trends requirements of students. A to Z Computech teams passion is to take challenges and to deliver to Students expectations. ORGANIZATION OF THE PROJECT REPORT This project report is subdivided into six main chapters and some appendix. Chapter I â€Å"INTRODUCTION† includes the introduction about information system, need of information system, advantages of information system, alumni information system, about the organization and organization of the project report. Chapter II â€Å"SYSTEM ANALYSIS† includes description of the Existing System and proposed system. It’s employed to provide a systematic proposed method and principles to achieve the objectives of the report. Chapter III â€Å"SYSTEM SPECIFICATION† includes hardware and software requirements, front end and backend details. Chapter IV â€Å"SYSTEM DESIGN† includes system and data flow diagram, module description, database, input and output design. Chapter V â€Å"TESTING IMPLEMENTATION† includes testing plan and schedule, implementation details. Chapter VI â€Å"CONCLUSION FUTURE WORK† includes the conclusion and general evaluation of the project and suggestion of the future work.

Quantas Airlines Marketing Analysis

Quantas Airlines Marketing Analysis The report examines about marketing objectives in hospitality in Qantas airlines. Qantas is Australians largest airlines and one of the oldest airlines in the world. It is the Australian main airlines. Our main hubs airport is Sydney airport, Melbourne airport in Australia. We focus on some cities London Heathrow airport and Cairns international airport. Total employees working with Qantas 33,584(2012).Qantas have own website www.qantas.co.au.In our organisation we always fulfil customer requirements and needs. TASK ONE 2 Situation analysis. 2.1. Brief description about Qantas: Qantas was founded in Winton, Queensland on 16 November 1920 as Queensland and northern services limited by Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird. Qantas Empire Airlines (QEA) limited was formed in 1934 by Qantas. They flying internationally from May 1935, when the service from Darwin was extended to Singapore in 1947. In 1958, Qantas operated the second flight by super service from Australia to London through Asia and the Middle East. Qantas operated a significant number of international flights out of Singapore, Auckland airport, Brisbane airport, Los Angeles and London Heathrow airports Qantas one of the most profitable airlines in the world. In 2008 the first Qantas airbus A380 was handed over by airbus at a ceremony on 19 September. Melbourne to los angles was the first route of A380. Where fitted with Qantas organisation: Qantas fitted their organisation on travel sector. Qantas linked with the development of Australian industry. Qantas is widely regarded ones leading long distance airline and one of the strong brands in Australia. Qantas provide outstanding service to their customer and do the great contribution of worlds aviation industry. As a travel organisation we built excellence in safety, operational reliability and customer service. The Qantas main business is transportation customer to one place to another place using two brand airlines Qantas and jester. Qantas operate regional, domestic and international service. We provide the best services in order to gain customer loyalty. As travel sector Qantas go the following mile stone which one is the good for the travel sector. Where Qantas fitted their main element is transportation. In operating is significant large to bring travel and tourist industry. In terms total group operations, total passengers carried increased 3.5% in 2011/2012.The mo re increasing passenger kilometre by 3.15 in the financial year 2011/2012.In our organisation is hospitality sector. 2.2. Identification of Qantas main stake holder and their interest: a. Internal stake holder: Qantas Stuff: Stuff do the great contribution in any organization. our Stuff perform specific duties in most modern economics. They defined relationship between individual and corporation if any customers unhappy with our service than stuff motivated them. Stuff always look after their customer. Qantas Manager: Manager is good element of any organisation. They contribute their skill, knowledge, experience, expertise return salary, status, payment and bonus. If Customer not happy with stuffs or their have any problem then manager directly talks with customer. Qantas workforce: Organization hiring the skills and receiving bonus, wages and promotions. Qantas always recruit qualified employees. Those people get the different type of bonus, promotion. We want offer you a skilled, experienced person if they do good job properly then we keep you for this job if you happy. Qantas shareholder: Shareholder who invest money and they expected profit. Thats why they spend a lot of money. So as organization shareholders contribute lots of thing. Whose are invest money for our Qantas they our entire internal stake holder. Shareholder always invest when they think that is the profitable for them. Shareholder always linked with sustainability and risk management. b. External stake holder: Customer The core of product or services is to provide the best services to customers. Customer who buy our product or service and give us money. Qantas always want to fulfil customer needs and expectation Customer is the external stakeholder in Qantas airlines. Our Qantas always follows customer needs their requirements. Insurance company Insurance company are the external stakeholder of our company. when our customer go one place to another place they need to life security. thats why our life insurance provide that type of facility. Qantas supplier: Qantas have different type of supplier food supplier ,fuel supplier. Some of company provide good food for our airlines customer. When our airline landed then airlines need fuel. A petroleum company provide fuel. Government: Government gave some policy. When we run our Qantas organization we always follow government rules and regulation. Qantas provide government tax, vat. Government is our external stake holder. Agent: When our customer wants to go one place to another place. Then they need to be ticket. Agent give them ticket and everything. Qantas travel agency they do that job. They sell our ticket and take from us percentage. So agent is the good point as organization and customer. We have more some external stake holder include hotel, restaurant, and car rental organization. 2.3. PESTLE ANALISIS OF QANTAS AIRLINES Pestle analysis is component of strategic management describes a framework of macro-environmental factors. The PESTLE analysis is important for the marketing development (Johnson and Scholes, 1999).PESTLE analysis using for business position, market up and down. Using PESTLE we now describe how it is work for Qantas. (P)olitical: Political factor is very important part for airlines industries. The political issues Qantas problem includes political stability, corruption and tax. Qantas stable with strong politic countries to run their business. British airways and Qantas limited are considering a potential which is considered the most ambitious initiatives process of worlds aviations industry. Qantas have license to run their business. Qantas keep of oil under the control of organisation of the petroleum exporting countries can lead to fuel price. (T)echnological The technological innovated development has Qantas airways. The two new aero planes do non-stop flying between two continents. Qantas have online booking system. Where ever our customer they can book tickets via the online. High technology can rising customer expectation. Qantas always use high technology product and service. They have developed the worlds most advanced aeroplanes 380A and B747.These really improved the convenience of flying. (E)conomical: Economic issues are other aspects of aviation industry. Inflation of currency rates can affect the Qantas where they leads to unstable of economy. At this time financial recession turned into the economic crisis, Qantas Airways Limited will inevitably be affected. Foreign change rates can affect Qantas airlines.. Customer is everything is an organization. The financial report 30 June 2009 revenue was $14.3 billion but in 2012 it reduced $13.6 billion. The profit of Qantas in the financial year was $117 million AS 30 June 2009 it reduced $112 million. (S)ocio- cultural: Qantas has lots of variety customer. The airlines industry showed a great influence on the Australian life. Brand identity is important (Campbell,1999) for an airline industries. Qantas has strong brand identity thats why they using Australian national symbol.. Australian government recently released an article on the report of the status of the airlines industry. Qantas brand quality knows all over the world. Qantas offers different type of service using low cost prices to customer purchasing behaviour. (E)nvironmental: Where we situated our Qantas organization is their environment friendly or not. our Qantas wastages of fuel it is not good for environment. It could be pollute our environment. In our customer uses the cloth. After using cloth it is rubbish put on the bean. We must follow the Qantas uses the environment protection system. Qantas sometimes decrease emission of fuel. (L)egal: Legal aspects are important for Qantas airlines. Qantas maintaining health and safety rules for the customer and employees. They are following food and hygiene roles. Qantas industry must follow the employment rules and regulation. That law maintains all of employee customer. Anybody can not smoke in airlines. 2.4. Main marketing issues of Qantas airlines: Qantas position in international airline market is more than in the domestic market. When All over the world have lots of airlines. They are competitor each others. Qantas face strong competition among other airlines. It is very difficult to Qantas increase their sales to focus on their market segments. Qantas always try to give their customer proper products and service. Qantas fulfil their expectation and needs. Thats why Qantas follow the market segments issues. Market segments can be increase their customer. Qantas airline acquire effective marketing mix strategy promote product service. Every organisation follows the marketing mix strategy. As an airlines company Qantas always want to promote their business. TASK TWO 3. Marketing strategy: Marketing strategy is based in macro environment and micro environment scan through of stakeholders such as stuff public, intermediaries, customers, suppliers competitors to the target market. Qantas segmentation: Market segmentation divided of a market different type of customer with same needs. The purpose of market segmentation is ensure that the elements of marketing mix design to different customer specific needs. A marketing termÂÂ  referring toÂÂ  the aggregating of prospective buyers into groups that have common needs and will respond similarly to a marketing action. Qantas have limited resources that are not possible to produce all time for all people. Qantas targeting: Qantas must use why people target few markets and how these markets are identified. Qantas do the targeting based on our market segmentation. Qantas following demographic segmentation. They are targeting middle class people to upper class people. Lower class people cannot by the economic class tickets. Qantas has got some regular customer. They travelling always and recommended some other customers. Qantas targeting the high class customer. If we keep our customer than we know what our customer needs and wants. and we want to fulfil the our customer needs. Thats why Qantas stuffs always try to make good relation with customer. Positioning of Qantas: Positioning is the art of designing the companys offering and image place in the mind of the target market. In positioning we must need to know the how we going to good position in business strategy. We must follow that customer needs and expectation. If company want to go a good position than Qantas must fulfil customer requirements. We can do the advertising campaign than our customer knows about Qantas airlines and them attractive in our airlines. We are aware of our customer how we provide our service. As type we fixing our companys reputation. TYPE OF MARKET SEGMENTATION: Geographic segmentation: This market is segmented according to geographic criteria nations, states, regions, countries, cities, neighbourhood, geographic data create a more accurate profile of Qantas airlines. Qantas provide an indication of provide according to different geographic regions.. All over the world have different type of customer. When Qantas using their geographic segmentation then we targeting which countries customer most using our Qantas airlines. For example European countries people using our airlines more than Asian people. That why we are targeted European market. We always try to keep all of customer. We provide all of good flights in European countries. Demographic Segmentation: Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. Demographic segmentation variables are amongst the most popular bases for segmenting customer groups. This is partly because customer wants are closely linked to variables such as income and age. Also, there is often much more data available to help with the demographic segmentation process. In our Qantas airlines see the ages people prefer our service most. On this segmentation we saw the most of the people are over forty users. Most of are educated people. Our Qantas most users Christian religions people. One more think our most of the customer are gentle man. Different customer have different income. We using the first class, economic class, business class. Psychographic Segmentation: Psychographic depends on personal satisfaction. PsychographicsÂÂ  is the science of usingÂÂ   demographics to better understand consumers. Psychographic segmentation is divided according to their lifestyle, personality, values and social class.. Every people have different ideas and nature. Psychographic segmentation according to their opinions surveys is one tool for measuring life style includes activities interest, opinions, attitudes, values. In this segmentation our customer has different life style. Different people have different social class. For example our middle class customer uses the economic class seat and rich people using the business class. On this segmentation we provide different people different service. Behavioural Segmentation: In behavioural segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product. It is actually based on the behaviour of the consumer. Some people have enough money. They are want some extra facility. Behavioural segmentation is based on customer behaviour toward products include (benefits sought, usage rates, brand loyalty, user status, readiness to buy, occasion). 3.2. Product service which have using Qantas airline Our company using different type of product and service. Supply chain development linked with marketing development. The value of chain development links (Shi and Makkula, 2004) to internal business development through an integrated system by using advance technology such as e-booking, e-mailing ,internal communication ,and e-marketing. Supply chain development involves external stakeholders such as suppliers ,customer ,and public interests(Christopher,1999). Collaborations very important in building the supply chain development (Todeva and Knoke, 2005).Qantas generated profits in the past three years (Yahoo Finance, 2012). The main aim of product or services to provide to gaining customer. According to Mittal ET a1 (1998), service attributes determine the level of customer satisfaction, customer loyalty and customer retaining to generate profit in an organisation. The of the Qantas provides safety and security as comfortable journey. According to Yahoo Finance (2012), Qantas operate d a fleet of 308 aircrafts to comfort its customers as at 30 June 2012.E-ticketing is facility to customers which is largely used by the Qantas management in the current market. 3.3. Qantas pricing strategy: Qantas airlines getting position to attract customer pricing strategy will support this position. Qantas offering lower pricing strategy to customers. Qantas normally change the price according number of customer. Qantas serve the customer and give them proper service. pricing strategy can attract the customer. According to Kotler (2003),a pricing strategy can increase customer attraction towards the products positioning which can generate more profit for an organisation. We using our business policy talented and professionally pricing team based in our head office make an important contribution to the effective operation in each business. Business Qualification is highly valued on this section not essential for all rules. Qantas responsible for providing support analysing and accurate maintaining pricing strategy. Qantas have low cost airlines jester airways they deal with low cost budget for customer. Qantas give them cheap price and fulfil customer requirements. 3.4. Promotional Mix: Promotional mix has two classes; personal and non-personal. personal mix who directly talking to each other, face-to-face in a meeting, or on the telephone. Customer can ask questions about the companys brands and products. On-personal promotional mix refers to publicity events and includes all print, broadcast and display tools. They provide important advice and a professional service in delivering a marketing communication campaign. Qantas promotional mix divides 5 parts: 1. Advertising 2. Sales promotion 3. Public relation 4. Sponsorship 5. Direct marketing. Advertising: Advertising is any paid-for mass communication activity. Advertising is the best which way people know our Qantas airlines. Advertising can be down throwing TV, Newspaper, build board, magazine, online, internet, poster, tourist brand publication, ambient media. When we advertised the newspaper customer get our Qantas volume discount. When people watching television they saw the advertise of Qantas airlines. People go one place to another place they saw the Qantas billboard. Our broadcast message gone throw the internet it is essential for the target customer Sales promotion: Sales promotion is marketing communication function that is adds value to brand image. When customer buy something that time using sales promotion. When company new product launches customer utilize to trial this products. Thats why product price is gone to be cheaper. In particular sales promotion must be targeted in target markets. Qantas always give their customer discount voucher offer. Promotion includes push market and pulls market strategy. Advertising Public Relation Sales promotion Sponsorship Direct marketing Public relation: Qantas want to increase their sales that are why they using the public elation tools. Qantas did their business by listening and responding positively to customer. Qantas do the long term relation with public. Current time public relation is the best way to promote Qantas products. If company wants raising their reputation than it is very important always good relation with public. The public relations role includes managing publicity aimed at financial stakeholders and political bodies, as well as promoting company image and specific brands. Direct marketing: Direct marketing means organization promote their business directly with customer. Qantas face to face conversation with their customer. What new service and products provide from Qantas they are describing that sort of part? Qantas want to give them proper motivation. If product is good than customer used it if it is not than customer dont use it Sponsorship: Sponsor can be promote business. Every year Qantas lots of customer go one place to another place. When they travelling abroad they can facing lots of problem. For example flood, tsunami can affected Qantas customer. Thats why they need to life secured position. Qantas always give them proper life insurance policy which one is good for the Qantas customer. 3.5. ORGANISATION DISTRIBUTION STRATEGY: Qantas uses the different type of distribution or market channel to provide customer convenience. Distribution strategy Qantas uses different types of method. Distribution strategy make available information to customer. Qantas do reservation and payment system. Qantas airlines uses website to increase customer purchasing power. It is good for the customer getting range of airlines choice. Wholesalers buy goods and service from producer. The internet is the latest tool of Qantas distribution strategy for target customer. Qantas using the sales promotion to direct getting the customer. We using advertising and media to promote our service. Qantas is largely involved to the network development. Supply chain development helps to speed up the distribution to the targeted audiences (Attaran and Attaran, 2007).The management acquire both direct or indirect distribution strategy to gain customer loyalty. Distribution strategy is important in the marketing development. 3.6. Marketing mix using Qantas Company Marketing mix: Marketing mix is one of the successful mixes of the right product sold at the right price in the right place using the suitable promotion. Marketing mix is the marketing condition. It is a part of marketing plan. Marketing mix is called 4Ps and 7Ps.The 4Ps are product, price, promotion, and place. Additionally added process, people and physical evidence. Marketing mix always prefer always consists of 7Ps. 7Ps include. A. Product B. Price C. Promotion D. Place E. Process F. People G. Physical evidence 3Ps extended marketing mix: A high level of quality service can gain customer satisfaction and customer retention. A good service quality can increase customer loyalty that allows the management to gain profit (Heskett et a1., 1994).Marketing mix strategy should be acquired an organisation to promote products and services to gain profits. Marketing 3Ps People Process Physical evidence The 3Ps extended marketing mix strategy strength its marketing positioning. These strategies are people, process and physical evidence (Chaffely 2007).Therefore, customer service is an important part in the airline industry. Qantas provide good customer service and stuff training to increase their skills. As claimed by Maslow and Lowery (1998), stuff basis needs should be fulfilled before can motivate them to improve service quality. People: Stuff is the most important person for Qantas airlines. So recruiting the right stuff in a right position and properly trained them. Qantas stuff has proper knowledge, skills, capacity that they provide good service to our customer. People are referred to internal marketing which relates to stuff communication. Qantas always trained their stuff and give feedback which way they giving the proper customer service. Process: Process is the service of organization delivering the professionally to our Qantas valuable customer. Qantas make their product systematically thats why Qantas customer easily find out what ever their need. Qantas need always provide good service on right way. Qantas always getting customer feedback. If customer unhappy for our service then we want to give them proper service. Physical evidence: Physical evidence is the element of service which allows the customer make judgments on the organization. People like always clean and nice environment. If customer walk into the Qantas organization than they see the Qantas airline is clean and environment friendly. Task Three Marketing Research: Marketing research is the aspects of business environment determine economic market demand for existing product. It is helps to better understand how to attract or retain customer to business. Marketing research process defines marketing opportunity and problems observe marketing action and findings the solution to management. Marketing research controlled all of information about customers. It is important for business strategy. This process generate and evaluate marketing action specifies the information required for collecting information. Marketing research provide planning to the market stages. There have five stage of marketing research Research design development Problem definition Data collection Report presentation Data analysis First stage problem define Marketing research clearly defined objectives or find out real problem of Qantas airlines. A clear and written objective helps business owners avoid the real problem. A useful research market should declare problem that needed the research and it is importance. In this stage marketing researcher of Qantas airlines find out marketing research problem has to find out the problem that needs to be investigating. In this stage they do the environment is needed to formulate research problem that is related. So marketing research identify the problem and identification of the specific. A useful research should declare the specific problem necessities the research and its importance. Second stage -research design development The marketing research design what research methods for collecting data of Qantas airlines and which are most suitable for addressing problem set. The methods will depend on how suitable for addressing the problem set. There are two types of marketing research: Quantitative research Qualitative research Quantitative Research: It is interested in quantifying (number) and analysing the responses of a representative sample. Surveys and questionnaires Testing and experimentation Qualitative Research: It is based on quality of Qantas airlines. Qualitative research find out what type of quality service provide Qantas airlines. Focus group (regular customer) Depth interviews (finding travel problem) Mystery shopping (third party to check your service) Qantas airlines marketing manager might use Surveys and questionnaires Third stage Data collection In this stage, we need to collect data. Marketing research involves two type of data research. Primary data sources, Secondary data sources. Secondary resource should be the first line of collecting data when conducting marketing research. They are widely available and often inexpensive. If secondary data dont have objectives the researcher must collect data. Although Primary data fits more research objectives, data collection can be costly and time consuming. Because he need data to find out the problems. There are two types of data collection source. Primary research data Secondary research data Primary research data: Primary research data specifically designed to address the problem identified. The process is collecting the original data about the market. The research carried out after getting some knowledge from the companies. This process of research can be done by the marketer or can be person which specializes in these type of surveys. Primary research is not carried out organizations generally depend of secondary sources for information. Advantages of primary research data: Primary research is very good for addressing the actual problem. It is shows that Qantas airlines problems and identifies the Qantas error. Primary market research finds data regarding specific market. Researcher collecting data and examined their own needs. The organisation complete control the process and the research as far as its objective is connected. Research company can be asked find data regarding specific market rather than on mass market. Primary research finds out some relation with current situation of Qantas. Primary data using accurate tools which is good for the Qantas airline. Collector of primary data is the owner of that information and he need not share it with other companies and competitors. Disadvantages of primary research data: Primary research is expensive for data collection. Collecting Qantas data using costly proposition primary research as marketer has to be involved. Researcher need to design everything. Primary research is long time process. Because of nature of Qantas the time required to do research accurately is very long as compared to secondary data. Primary research need to large number of human resource, data collection and surveys. Secondary research data: Researcher of Qantas airlines probably check existing secondary resource become familiarized basic characteristics of this market. We might invented that some of information we need has been already collected. This process involves accessing information that is originator or a distributor of primary market research. Secondary research includes collecting information from third-party such as Qantas websites, Qantas sales and accounting records, magazine articles and Qantas marketers report. Customer doesnt directly join with us. They using third-party information and decided what they want to do. Customer also can find out any previously information used by the marketer from any internal or external source. Advantages of secondary research data: Easy to collecting secondary data. This includes the relative case of access to many sources of secondary data. Qantas with the availability of online access and secondary research used on that research.. Qantas offers convenience and generally usages methods for all sources of secondary research. Secondary research is low costly than the other research. This data has allowed researchers access to valuable information for no cost to acquire. Secondary research more openly assessed. Secondary research is often priority to define briefly for an organisation. Secondary data help to research question. It can be help the researcher clarify questions. It is already done and got the result. Disadvantages of secondary research data: The quality of secondary research can be poor. Sometimes secondary research cant find researchers needs. Secondary data is not same as running market. It is not relevant the current market situation. Fourth stages data analysis: After collecting all of data we need to decide what method of analysis we used to make sense of data. We can take help from other experienced airline to observe the data whatever we collected. Data analysis stage is very important because we need to find out existing problem. Data analysis summarizing the response for each question for every participant. All summery calculate as determining the most comfortable answer can provide an overview of the survey information. Faster calculation vary to according sampling method used to obtain data. Data analysis can provide additional insight ,such as the two difference respondents. Final stages-report presentation: This is the final stage of marketing research process, its includes copying, coding, organizing, interpreting and verify the data collected. In this stage report

My Online Community Essay -- Essays Papers

My Online Community I aimlessly wondered the Internet trying to find a community suitable for me. I wasn’t sure what I was looking for. I have many interests, but I really don’t have a strong passion for something. So I decided to join a community in which I could express myself as a teen and talk about general issues. I joined the mtv.com community. There I expressed my thoughts on everything, ranging from music to daily events that shape our world. There I had a chance to share my opinions and beliefs, as others posted their thoughts and perspectives on certain subjects. Online communities are rather congruent to offline ones. They are both appealing yet displeasing at the same time. An online community means different things to different people. For some, it conjures fuzzy, warm images of people chatting and helping each other. For others, it produces dark images of conspiracy, dissident and criminal behavior, sick perverts and invasion of privacy. At first, I was a little sketchy about joining a community. I wasn’t too fond of talking to strangers and posting my thoughts on certain subjects so hundreds of people can read them. I could be talking to someone, and everything they say could be a lie. I wouldn’t feel like I was having a real conversation, because someone can say he or she is something, when in reality he/she is a twisted and demented human being, who takes pleasure in harassing people online. Each day on the community was different. Some I enjoyed, and others made me despise the idea of ever having to return to the same site the next day. I was in no hurry to join a community. So on day one, I browsed the Internet, looking for a community I would feel comfortable in. After I f... ...find fascinating and form a close bond, and then there are those who you find disagreeable and find pleasure in â€Å"raping† you. Communicating via the Internet is no substitute for actual human interaction. But online communities do enable meaningful communication among people separated by distance and time. Many people in today’s society look to online communities for comfort. They visit it daily, and spend many hours talking to people they have never met in person. I have no interest in going back to my community. I didn’t feel the warm, fuzzy feeling of people chatting online. Some people can be rude and annoying, and that is something I just don’t want to deal with if I don’t have to. I enjoyed posting my thoughts on certain subjects on the message boards, but I didn’t enjoy reading some rude responses just because I didn’t agree with the person’s view.

The Application Of Science To Engineering :: essays research papers

The Application of Science to Engineering   Ã‚  Ã‚  Ã‚  Ã‚  Improvements in engineering are very important to the industrialization and prosperity of a country. Although engineering improvements sometimes come through trial and error they are most often achieved by applying pure science and mathematics to engineering. Canadian engineering was improved a great deal in this manner. The engineering associated with building materials and long distance communication, two of Canada's most important industries, was improved through the application of pure science.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most important scientific discoveries of all time was the law of electromagnetic induction discovered by an englishman, Micheal Faraday, in 1831. This discovery was applied to mechanical generation of electricity which made tremendous improvements to communications throughout Canada. The electric telegraph, first discovered in 1837 by Samuel Morse, was a great improvement over the mechanical telegraph which required the use of a telescope and was much less effective. It encodes messages electrically, transmits them over facilities such as copper wire, coaxial cable, and fibre optics to their destination where they are decoded into their original form. Combinations of long and short bursts of electric current are sent through a circuit thereby encoding each letter of the alphabet. More efficient transmission facilities were developed as the mining industry developed. The discovery of electricity sped up the development of mining through electric lighting and better machinery and ventilation, which led to better materials for wires and cables. Telegraph lines were set up along the CPR in 1885 as a convenient root, but also to relay information about the position of each train along the track to avoid collisions. The telegraph was also the main source of information for newspapers.   Ã‚  Ã‚  Ã‚  Ã‚  Like the telegraph, the telephone wouldn't have been possible without the discovery of electricity. The telephone was discovered by Alexander Graham Bell in 1876 and is much more advanced than the telegraph. It encodes variations in sound waves into variations of electric waves through vibrations of a diaphragm which are then transmitted. Electromagnets are used to send these vibrations through a cable, which are received on the other end by another diaphragm. For it's first few years the telephone was for public use only ( for calling fire stations, doctors†¦). A central exchange system was then set up and wealthy people began to gain access. The telephone quickly became essential in unifying and further developing the country.   Ã‚  Ã‚  Ã‚  Ã‚  In the construction industry there were several huge advances in the technology of building materials. Two related materials with similar methods of production are cement and bricks. Cement production in Canada began in 1889 in Hull, Quebec. Portland cement was the principle type and consisted of lime, The Application Of Science To Engineering :: essays research papers The Application of Science to Engineering   Ã‚  Ã‚  Ã‚  Ã‚  Improvements in engineering are very important to the industrialization and prosperity of a country. Although engineering improvements sometimes come through trial and error they are most often achieved by applying pure science and mathematics to engineering. Canadian engineering was improved a great deal in this manner. The engineering associated with building materials and long distance communication, two of Canada's most important industries, was improved through the application of pure science.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most important scientific discoveries of all time was the law of electromagnetic induction discovered by an englishman, Micheal Faraday, in 1831. This discovery was applied to mechanical generation of electricity which made tremendous improvements to communications throughout Canada. The electric telegraph, first discovered in 1837 by Samuel Morse, was a great improvement over the mechanical telegraph which required the use of a telescope and was much less effective. It encodes messages electrically, transmits them over facilities such as copper wire, coaxial cable, and fibre optics to their destination where they are decoded into their original form. Combinations of long and short bursts of electric current are sent through a circuit thereby encoding each letter of the alphabet. More efficient transmission facilities were developed as the mining industry developed. The discovery of electricity sped up the development of mining through electric lighting and better machinery and ventilation, which led to better materials for wires and cables. Telegraph lines were set up along the CPR in 1885 as a convenient root, but also to relay information about the position of each train along the track to avoid collisions. The telegraph was also the main source of information for newspapers.   Ã‚  Ã‚  Ã‚  Ã‚  Like the telegraph, the telephone wouldn't have been possible without the discovery of electricity. The telephone was discovered by Alexander Graham Bell in 1876 and is much more advanced than the telegraph. It encodes variations in sound waves into variations of electric waves through vibrations of a diaphragm which are then transmitted. Electromagnets are used to send these vibrations through a cable, which are received on the other end by another diaphragm. For it's first few years the telephone was for public use only ( for calling fire stations, doctors†¦). A central exchange system was then set up and wealthy people began to gain access. The telephone quickly became essential in unifying and further developing the country.   Ã‚  Ã‚  Ã‚  Ã‚  In the construction industry there were several huge advances in the technology of building materials. Two related materials with similar methods of production are cement and bricks. Cement production in Canada began in 1889 in Hull, Quebec. Portland cement was the principle type and consisted of lime,

Racism in Shakespeares Othello Essay -- GCSE English Literature Cours

Racism in Othello      Ã‚  Ã‚  Ã‚   Samuel Taylor Coleridge's Literary Remains is just one of the essays that presents an attack on Shakespeare for his lack of realism in the 'monstrous' depiction of a marriage between a 'beautiful Venetian girl,' and a 'veritable negro,' in Othello. He sees Shakespeare's transformation of a 'barbarous negro' into a respected soldier and nobleman of stature as 'ignorant', since at the time, 'negroes were not known except as slaves.' (Appendix) The extract seems to raise two questions - how central is the taboo of miscegeny to the play, and to what extent is Othello's reputation able to counter this prejudice?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is certainly not hard to conclude that Othello is probably Shakespeare's most controversial play. There is a clear theme of racism throughout, one which was firmly embedded in the Venetian society which rejects the marriage of Othello and Desdemona as erring, 'against all rules of nature,' [1.3.102] Nothing separates Othello from, 'the wealthy curled darlings of our nation,' [1.2.68] except skin-color - he matches or even exceeds them in reputation. At the start of the play, he appears confident that, OTHELLO: My parts, my title, and my perfect soul Shall manifest me rightly. Othello 1.2.31-2 when he is called in front of the court on charges of witchcraft, yet the malevolent Iago is able to call on Othello's deep-rooted insecurities about his race in order to play Othello and Desdemona against one another until their marriage fails. Essentially, Iago is a representative of the white race, a pre-Nazi figure who tries to inform the public of the impurity of Othello and Desdemona's marriage. He demonstrates how this miscegenation is threatening to the existing socia... ... that nothing could be made too marked for the senses of his audience, had practically sanctioned it, -- would this prove aught concerning his own intention as a poet for all ages? Can we imagine him so utterly ignorant as to make a barbarous negro plead royal birth, --at a time, too, when negroes were not known except as slaves? -- As for Iago's language to Brabantio, it implies merely that Othello was a Moor, that is, black .... No doubt Desdemona saw Othello's visage in his mind; yet, as we are constituted, and most surely as an English audience was disposed in the beginning of the seventeenth century, it would be something monstrous to conceive this beautiful Venetian girl falling in love with a veritable negro. It would argue a disproportionateness, a want of balance, in Desdemona, which Shakespeare does not appear to have in the least contemplated.'      

Poem of William Caslos William Essay

William Carlos Williams is a pioneer who creates a whole new realm in American poetry. He is regarded as an important and influential poet because of his unique and usually plain style. The poem â€Å"Poem† is one of the most prominent poems reflecting Williams’ style of writing. In this piece of work, Williams discusses a central contrast between the mortality of life and immortality of art through the image of two roses – in nature and in poetry. It can be said that life is symbolized by the rose, the central image and also the main theme of â€Å"Poem†. The real rose and unreal one are skillfully used to represent two factors: the reality and the art. In nature, a rose which cannot avoid the cycle of time undergoes stages of nature rules. First, it germinates from a seed. Then, it grows up and blooms or blossoms. Next, it fades or discolored. Finally, it dies. â€Å"The rose fades – And is renewed again – By its seed naturally† (Williams, 1983). The issue of the rose fading show that life, no matter what forms, follows the nature changing rule and eventually fades away. Meanwhile, Williams uses the image of the rose in poem to respect the art because the real rose will fade naturally but the rose of art keeps an ever-lasting beauty: â€Å"Save in the poem – shall it go – to suffer no diminution – of its splendor† (Williams, 1983). Generally, the whole poem presents the central contrast of nature versus art, death versus life and cycle of time versus perfection that lasts forever. With respect to the highlighted image of the rose in poetry, it can not be touch but lives forever and remains perfect, fresh, young, and beautiful regardless of time. It has the empowerment of splendor, perfection, and immortality. In fact, Williams’ intention after his words of praising the power of the rose in poem is to advocate the power of art in general. It seems that the poet gives prominence to art whose role is to inspire and guide people through curves of life thanks to its beauty and significance of teaching truth, giving beauty and pleasure, shaping moral characters, showing power of language and showing human experience.

PRICE RANGE OF PRODUCTS

m startary value RANGE OF PRODUCTS Above is the bell cast of all(prenominal) orc aphonic apple tree products between the old age of 1975 to present. Steve Jobs manufactured products that were non on the dot furthest advanced than other products in the analogous category, further they were also out of relegate for most consumers. When orchard apple tree estimator entrap its orchard apple tree II in 1977, it represent $1,298 and if you wanted a more almighty reading it would bell you a twice that amount. In 1984, apple electronic computer released the mackintosh at a expense of $2,495. At these legal injurys many consumers could non afford to ingest a mac.Upon Steve Jobs return to orchard apple tree Computer in 1984, orchard apple tree products harm lay allowing most outlay conscious consumers to cause a mackintoshintosh. The naked as a jaybird iMac carry a expenditure of $1,300 which would cost $1800 in instantlys stream dollar value. As engineering a dvance, the monetary value of orchard apple tree Computer products continued to decline. Since 1996, orchard apple tree had released the MacBook Air for $900 and MacMini for $600. (Felix Salmon, 2011) orchard apple tree now offers products in addition to Macintosh products. These products lose been very profitable for orchard apple tree Computer.The products below be sell on Apple stash away online Computer applied science has enable manufacturers to build cheaper, higher-quality and more flop computers that are also more ready to hand(predicate) and affordable to the average consumer. For example, the iPad 2 has been compared to the 1980s Cray supercomputer, hardly at a price that millions of people can afford. Steve Jobs realized that technology had advance to a point that he could now serve products that could not just deliver high quality and also be price favorable to the broad non-geek middle classes.He could not make his NeXT workstation which was value at $6500 in 1990, or $11,267 in 2011 which was placed on many workstations across the world at price that many not single be affordable yet when hard for competitors to match. For example, the iPad 2 price is $499 and the IPh wizard 4s is price at $199, both sold at competitive price that is hard to competitors to match and at heart the price range of most consumers. (Felix Salmon, 2011) set OBJECTIVE S OF BRANDAccording to Steve Jobs, Apple is jailbreak the rules in terms of its determine model, he told Reuters by telephone. Its doing what luxury disgraces do, where the higher price the brand is, the more it seems to underpin and honor the desire. Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that. (David Cowell, 2012) After all Apple is a luxury brand that demand a premium price and Apple customers do are not looking to yet money solely to get the highest quality product in the grocery.This adds up to three main factors that enc ourage Apple take place the iPad and other Apple products price so low 1. Apple stores Apple makes a large testicle of its iPad sales directly to its customers through the Apple retail stores and the online Apple store, which enables the company to keep even more of the profits. While trail retail stores are expensive, Apple runs one of the most profitable retail businesses in the US and these direct sales march on Apple the ability to directly succeed up with customers to entice them with future upgrades. 2.Supply scope As others bring in explained, Apple has a major supply chain worry good. That means that it controls the components that go into its product (and the price it pays for them) better than its rivals do. Apple makes the software, designs the chips, and buys flash keeping and LCD displays in huge quantities (in combining with iPhones and iPods). That significantly whittles d aver the raw cost of each iPad. 3. The 3% factor Apple sells the iPad to retail par tners at a borderline 3% discount (which is exchangeablely oftentimes lower than competitors).Because of the strength of Apples brand and the customer demand of the iPad, retailers are willing to take very precise profit on iPad sales in order to drive store transaction and make money on gear purchases like accessories and extended warranties. (Jason Hiner, 2011) Apple has been so successful by opening their own stores which has made a huge come to for iPad, when iPad2 was released CEO Steve Jobs said One of the things that enabled us to roll out this technology so fast was our Apple retail stores. They were construct for moments like this.They were built to take new technology and roll it out and explicate customers about it and be there when they live with questions and issues. We have hundreds of Apple stores now, as you know. This is one of our newest ones in Chicago pointing to a slide. And, without these stores I dont think we would have been as successful either. (Jason Hiner, 2011) Alternatives tablets from other competitors have not be able to manage with Apple iPad and have had to cut their prices to retailer. Apple has taken notice and has taken advantage of its pricing strategy and has lowered the iPad price to its retailer.Motorola and Samsung may sell their tablets at 97% at retail price but if the product is not as lovable as the iPad the 97% may not make any difference. The margins are more like 5-15% off retail price for competitors. (Jason Hiner, 2011) DISCOUNT/ALLOWANCES Apple is not shortly offering any discount for the iPad but has in the past offer disciple discounts. For example, it has offered students a discount of $200 for MacBooks. In 2011, Apple also offered a fundament to school promotion in which students could save about $229 and get a separated iPOd Touch 8GB with the purchase. (Andrew, 2010) Apple student pricing for iPad is $499, just like regular buyers geographical PRICING In may twenty-eighth 2010, Ap ple broaden their market to exterior of the United States by offering iPads to nine other countries which included Canada, Germany, Australia, France, japan Italy, Switzerland, Spain and United Kingdom. Pricing for these countries were the suggested retail price in UK has been confirmed and for wireless fidelity-only model the 16GB version will be accessible at ? 429, 32GB version for ? 499, 64GB version for ? 599, while for the WiFi + 3G 16GB model will be available at ? 29, 32GB version for ? 599 and 64GB version for ? 699. Apple will continue to add more countries by July 2010 by adding Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and capital of Singapore to the mix. The price of the iPad was not disclosed but its was suggested that pricing for iPad would be approximately higher than the United States pricing. Apple is also trying to expand into the Asian market where tablet are being sold much cheaper than the Apple IPAD. (Wong, 2010) APPLE promotional PRICINGApple continues to offer back to school promotions in 2011, Apple offered free $100 iTunes endue certificate with a purchase of Mac computers. Apple offers are not as generous as most consumers would like them too be but its better than nothing at all. Apple offers discounts for MacBooks desktops and laptop every year for students. Apple has created a special Education store link on Apple online which shows current offers and discounts that can range between 8 and 10% of the regular price for MacBooks. (Andrew, 2011) works Cited Andrew. (2010, April 23). Is there an Apple Ipad bookman discount.Retrieved from scholar buying guide http//www. studentbuyingguide. com/2010/04/apple-ipad-student-discount/ Andrew. (2011, September 16). rifle Weekend for Apple Back to tame 2011 $100 Gift Card Promotion. Retrieved from Student Buying Guide http//www. studentbuyingguide. com/2011/09/last-weekend-for-apple-back-to-school-2011-100-gift-card-promotion/ David Cowel l. (2012, April 17). Apple Passes Google To give out Worlds Most Valuable Brand. Retrieved from Huffing direct Business http//www. huffingtonpost. com/2011/05/09/apple-google-most-valuable-brand_n_859265. html Felix Salmon. (2011, June 06).Reuters. Retrieved from Reuters. com http//blogs. reuters. com/felix-salmon/2011/10/06/chart-of-the-day-apple-price-edition/ Jason Hiner. (2011, run into 11). The iPads other big advantage Retailers only get 3% off. Retrieved from Tech land http//www. techrepublic. com/blog/hiner/the-ipads-other-big-advantage-retailers-only-get-3-off/7880? tag=contentsiu-container Wong, S. (2010, May 8). Apples iPad International Pricing and Availability on May 28th. Retrieved from My Digital Life http//www. mydigitallife. data/apples-ipad-international-pricing-and-availability-on-may-28th/