Forum Discussion - Coca-cola Company Essay Example | Topics and Well Written Essays - 250 words

Forum Discussion - Coca-cola Company - Essay Example riations.  So, before releasing any campaign in  the local  market, the national office of the company studies the future impact in country and modifies it per local culture before the release.   The company ensures that their marketing strategy includes local, national and regional traditions as well as customs. In Tunisia, the company sponsors the national football team, and engages the most popular singers to spread its message. As part of the CSR policy, the company sponsors students from this country for studying at Kelly School of Business at Indiana State University on  a regular  basis (Wagner).   Thanks for your response. As you know,  Coca-Cola is  a global corporation with appropriate company structure.   An essential part of company’s global business strategy, the sponsorship decisions are taken by integrated marketing department, located in headquarters of  Coca-Cola Company.   This department of the company is responsible for sponsorship, licensing and global media marketing strategies (Coca Cola). Since 1928, the company is sponsoring the Olympics, a global event handled solely by an integrated marketing department. Although, the company has been split in two parts -- Coco Cola Americas and Coca Cola International, the event will be promoted by both Coca Cola companies in their respective areas. Although  Coca-Cola is  a global company and uses  the global  approach for marketing its products,  the company policy regarding any ad campaign is to recognize the cultural and local variations and modify the campaign